About Itsamaddworld.com

Watching Maddo over the years, we made the decision to take publishing in Kenya and Africa to a next level. We decided to digitize, categorize, classify and publish online Maddo’s entire work since 1989. That’s how the website ‘itsamaddworld.com’ kicked off!

Itsamaddworld.com is the only official website for the artworks of Maddo. ‘It’s a Madd Madd World’ in it’s printed form, was and is original published in Kenya’s ‘The Standard’ newspaper every Saturday since 1989. One can find at itsamaddworld.com the full archive of 'It’s a Madd, Madd World' since its inception. As each original edition of ‘It’s a Madd Madd World’ has to be converted into a format suitable for the internet and classified according to keywords of the content found in each particular issue, the production of the website with the online archive spans a timeframe of 2 years. At the start of the website, only the latest 10 years will be online, each month an earlier year will be added.
SasaHivi Media will update the website on a weekly base, and obliges to put the new weekly edition of 'It’s a Madd, Madd World' on the website on each subsequent Sunday.

The financial concept of itsamaddworld.com inherits that the initial production costs will be met by SasaHivi Media’s own funds, build up by surplus monies earned through the commercial productions of SasaHivi Media. The operational costs will be met by revenues earned by selling advertisement placements on the website, which can come either through third parties (in example Google) or by direct sales. The business risk will be entirely on the side of SasaHivi Media, meaning that SasaHivi Media bears all costs for hosting and maintaining the site, while all revenues earned by the website will go SasaHivi Media for the first years, to recover the production costs. After the initial years, the revenues will be shared on an equal base between SasaHivi Media and Maddo. SasaHivi Media will keep the website online, even if losses occur.
The financial concept is for us not just a model for a once-off project, we believe it can be an example for a new way of financing (cultural) (online) projects in Africa. We have to come back to a healthy relationship between economy, society and culture, as right now this relationship is missing severely. All over Africa projects either don’t take place because of lack of funding or organizations depend entirely on the funding of external organizations, and if the funding is gone, the project is usually gone too.

Itsamaddworld.com is a dynamic and database driven website. This means that the editions can be browsed in different orders, i.e. chronological, by keyword, by most viewed, most commented, by highest rated, etc. On each edition visitors can leave their comments (after logging into the site). The system can determine constantly and automatically which edition has the most comments, has been seen most and has been highest rated. Options like ‘e-mail to a friend’ or ‘print’ are included.
The website also includes a forum where visitors can discuss each week a new weekly hot item, concerning Kenya, Africa or the World, whereby the weekly subject will be derived from the actual edition of Madd Madd World. Also a webshop to order and pay online Maddo merchandise and advertisement space on the website is onboard. Itsamaddworld.com has furthermore an audiovisual archive where all kind of videos relating to Maddo and his work can be found. A highlight is a video in which the then opposition politician Mr. Mwai Kibaki is praising Maddo for his humorous and critical work towards the high and mighty!

Many years later H.E. Kibaki changed his opinion about Maddo a bit. But that's of course his democratic right to do so...